South Africa – The Heart and Stroke Foundation of South Africa called on the nation to “Dress Red” to raise awareness of CVD in women and children. 16’400 people participated in the activities. Participants had a chance to win the Frédérique Constant World Heart Federation Heart Beat watch, attracting further attention to the campaign. The funds raised through this initiative supported the actions of the Heart Foundation, including the screening of tens of thousands of people in disadvantaged communities, educational activities such as health talks in schools and the distribution of information brochures to the South African public.

“Thank you so much to you and the Frédérique Constant team for the beautiful watch, we are very excited to be able to offer such an amazing prize.” Ashleigh Kuttner, Programme Director, Heart and Stroke Foundation South Africa.