The Roaring 20s
While square watches were particularly popular among women during the 1920s, men shifted from their round pocket watch and started wearing wristwatches around that time. In order to break from the tradition but also for practical reasons, watchmakers starting using the square-shaped case so it would easily accommodate its leather strap. The trendsetters of the time took notice and the innovative shape soon became the fashion item of that period.
The Square shape today
Today, the once fashionable shape has become a mere category amongst a large panoply of choices like sport, classic, diver, racer, pilot and many others. Its classical lines and recognizable shape has become a vintage accessory limited to an exclusive niche of aficionados. Frederique Constant changes all that with its brand new Classics Carrée Automatic. Its elegant, retro 1920s look fits perfectly within the brand’s philosophy and brings back memories of incredibly sophisticated social events.